IMAX Corporation (NYSE:IMAX) and Filmhouse Cinemas, Nigeria’s largest chain of theatres, today announced an agreement for an IMAX® theatre to be located in a new construction project in Lagos, the nation’s biggest city with a population of more than 20 million. The deal, announced at CineEurope, marks the first-ever IMAX agreement in Nigeria and West Africa. Nigeria now ranks as Africa’s largest economy. Today’s agreement also underscores the Company’s continued expansion in Africa, where in the past year IMAX signed its first-ever deal in Angola and added four new theatres to its network in South Africa.
“Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers,” said Kene Mkparu, CEO, Filmhouse Cinemas. “As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach.”
“We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa. Recent reports project that Nigeria’s entertainment and media revenues will reach an estimated $8.5 billion by 2018 – more than doubling from 2013,” said Andrew Cripps, President, IMAX EMEA. “As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world’s most immersive cinematic experience to more audiences across the country.”
About Filmhouse Cinemas
Filmhouse Cinemas Limited is a dynamic film exhibition company with a vision to be the no.1 cinema brand in Nigeria. From inception it has focused on developing innovative multiplex cinemas across the country of Nigeria. Filmhouse is currently implementing a strategic development plan to roll-out twenty five cinemas over a six year period that commenced in December, 2012.
The company management team has over 100 years combined cinema operation and development experience gained in England, Italy, USA, Spain and Nigeria.
Our cinema designs and operation style largely incorporate complimentary multifarious features and sub-brands including Filmhouse Cinemas, Filmhouse Signature (VVIP cinema), Filmhouse Digital, Filmhouse Naija (community cinemas), iScream Café and FilmXtra (film programme magazine).
Filmhouse success is driven primarily by a strong experienced management team, innovative marketing activities and impressive guest service standards. More information about Filmhouse is available at www.filmhouseng.com, www.facebook.com/
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2015, there were 943 IMAX theatres (820 commercial multiplexes, 18 commercial destinations and 105 institutions) in 63 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube