Running a business in the hospitality industry is quite a challenging task, given the several competitors across the market. For this reason, you need to set an edge that will set you apart from the competitors, like using a restaurant digital QR code menu to optimize services. A study by Datassential found that 58% of consumers opt to pay at restaurants using QR codes. Seventy percent of customers who have previously used QR codes said they enjoy using them. QR code menu in restaurants have plenty of advantages. It enables restaurants to operate efficiently, improve services, and craft ways to grow sales.
To know more about what these are, read further in this article.
6 Benefits of using QR code menus in hotels and restaurants
For your information, take a look at the following benefits of using the QR code menu:
- Saves money on printing expenses
Paper-printed menus are costly since you need to print new ones every time you update them. Meanwhile, when you use QR code menus, you don’t have to spend money on editing the menu. You only have to input the updates; the changes will automatically reflect on the digital menu in real time. Another good thing about the QR code menu, aside from its cost-saving tool, is that it is easy to update. If ever you need to make an immediate update on menu items and prices (for all restaurant locations), the process only takes a few minutes to update the menu, which you can edit at any time.
- Aids labor shortage problem
Serving several tables during peak hours can be tricky, especially if you have few servers. Restaurant staff must come to every table to get customers’ orders, serve the dishes, and get their payments, which is time-consuming. Serving several tables during peak hours is no easy task, especially if you only have a few servers. Restaurant staff must go to each table to take orders, serve dishes, collect payments, and give customers change, which takes a significant amount of time. However, using a QR code menu will help restaurants boost productivity. FOH staff don’t have to perform such repetitive tasks because customers can conveniently place orders and settle payments using their smartphones. Instead, waitstaff can focus on tasks that require more effort, such as serving food, clearing tables, and ensuring guests have an outstanding dining experience.
- Improved menu design
A digital menu for restaurants is built with the thought of giving users a better menu design wherein they can showcase high-profit menu items by highlighting them in the menu. Moreover, restaurants can choose color schemes and fonts and add images, increasing order value.
- Increase revenues
Running promotions has proven to be an effective strategy to increase sales and entice customers. When you use a digital menu system, you can implement promotions like discounted prices on specific items. Moreover, you can upsell menu items, another technique to grow sales. You can suggest side dishes in your digital menu that will go well with the customer’s current order. With a digital menu, you can implement both marketing strategies that can dramatically have a positive impact on your sales.
- Collect relevant data
A digital menu system provides essential data to your business about the items that customers usually order, the time they are ordering them, how they like to pay for them, and their ordering pattern. Given this customer database, you can easily formulate marketing techniques for better profitability. You can also use this data for menu management, which can increase sales.
- Improve customer satisfaction
When customers are happy about your service, they will continue to do repeat business with you. To ensure guests enjoy dining at your place, you must make them feel comfortable and relaxed. Using menu QR codes can help you deliver convenience to customers since it can eliminate customers’ every day struggles at restaurants, like waiting for their turn for the server to take their orders. Hence, the process can improve your services and increase customer satisfaction.
The digital menu brings numerous positive effects to restaurants; the information mentioned above is just some of them. Overall, the QR code menu is a tool that can alleviate everyday problems at restaurants and hotels, resulting in better service.
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