Instagram recently celebrated its 10th anniversary at the end of 2020.
There is great opportunity for brands of all varieties to find success on Instagram, which has over 1 billion monthly active users.. Instagram offers a variety of ways for brands to reach their target audiences, including the Feed, Stories, the Explore tab, and IGTV. And with new features launching all the time, there are always new ways to connect with users on the platform.
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5 Top features & benefits to reap from Instagram
Instagram advertising provides businesses with a number of key benefits, making it a lucrative channel for many companies. These benefits include:
More opportunities: Instagram is always expanding its features and offerings, giving businesses more opportunities to reach their target audiences.
Build brand awareness: Instagram allows you to build a following for your brand, increasing brand awareness and reach.
Easily create ads: The platform makes it easy פרסום ממומן באינסטגרם to create beautiful, effective ads that grab attention.
Showcase your brand: Use Instagram Stories to show off your brand personality and connect with your audience on a deeper level.
Leverage higher engagement rates: Instagram boasts higher engagement rates than many other social media platforms, making it easier to reach your target market.
Is Instagram advertising right for your business? Let’s take a closer look at the benefits and features of Instagram ads so you can decide for yourself. Then, we’ll show you how to make the most of Instagram advertising for maximum success.
1. Ever-increasing opportunities
There are many people on Instagram, but what can we expect for actual growth?. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is still plenty of room for growth.
2. Build a following for your brand
Millions of people visit social networks not only to connect with loved ones or see what their favorite celebrities are up to, but also to scope out what brands are sharing. In fact, of the 200 million Instagram users who visit at least one business profile each day, 81% use the platform to research products and services. This is your opportunity to step in and showcase what you have to offer in a visually appealing way. If done correctly, brands can amass a large following and generate business from the platform, so make sure to put your best foot forward. Develop a strategy for Instagram that focuses on the platform itself but also takes into account how it will fit into your larger marketing and advertising strategy. Use visually appealing and compelling content, and see how well Instagram works for your brand and the products or services you offer.
3. Easily create ads
Utilizing Facebook for your business growth? Great! You can easily transfer your current efforts and expand your reach to Instagram, as they are now connected through Facebook Ads Manager. By integrating Instagram Ads with Facebook Ads Manager, you have access to numerous campaign objectives, optimization selections, and targeting options – giving you the chance to see even more rewards from your current campaigns!
You can connect your Instagram account to your Facebook Business Manager in your business settings. Then, in Ads Manager, add Instagram as an ad placement target at the ad set level. By doing this, you’ll be able to see how Instagram’s three ad placements—Feed, Stories, and Explore tab—can work for you. IGTV doesn’t have ad placements yet, but I believe Facebook will make one available in the near future. So far, Facebook has stretched into a variety of placements across its ecosystem, including within itself, Messenger, Audience Network, and Instagram.
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