Different ways to use custom covers to improve your marketing strategy


Your book cover is one of the most important marketing tools you have. It’s the first thing potential readers see, and it can make or break their decision to buy your book.

A well-designed cover will help your book stand out from the competition, while a poorly designed cover will do just the opposite.

There are a number of different ways you can use custom covers to improve your marketing strategy. Here are 15 ideas to get you started:

1. Use a high-quality image: 

A good quality image on your cover can make a big difference. If you’re using an image that’s low resolution or has a lot of noise, it’s going to detract from the overall look of your book.

2. Use an eye-catching image: 

In addition to using a high-quality image, you also want to make sure it’s eye-catching. You want potential readers to be drawn in by your cover and intrigued enough to learn more about your book.

3. Use an original image: 

Using an original image on your cover is a great way to set your book apart from the competition. If you can’t find an original image, consider hiring a professional designer to create one for you.

4. Use a relevant image: 

Your cover image should be relevant to the topic of your book. If it’s not, potential readers may not even bother looking at your book.

5. Use a simple image: 

With book covers, less is often more. An overly complicated image can be confusing and off-putting to potential readers. Keep it simple and let the image speak for itself.

6. Use a colorful image: 

Color can be a great way to grab attention. If your cover is mostly black and white, consider adding a splash of color to make it pop.

7. Use an attractive font: 

Your cover should also include some text, and you want to make sure the font you use is attractive and easy to read. No one wants to try to decipher a tiny, intricate font on a book cover.

8. Use a unique font: 

Using a unique font is another great way to set your book apart. If you can find a font that’s relevant to the topic of your book, even better.

9. Use a readable font: 

As with the font on your cover, you want to make sure the font you use for the text inside your book is readable. No one wants to struggle through pages of tiny, hard-to-read text.

10. Use an appropriate font size: 

Just as important as choosing a readable font is using an appropriate font size. Again, no one wants to strain their eyes trying to read a book that’s printed in a too-small font.

11. Use an interesting layout: 

Your book cover should have an interesting layout that catches the eye. A good layout will help your cover stand out from the sea of other books on the shelves.

12. Use an attention-grabbing headline: 

Your book’s headline should be attention-grabbing and relevant to the contents of your book. A great headline can make all the difference in whether or not someone picks up your book.

13. Use an appropriate subtitle: 

If you decide to use a subtitle, make sure it’s appropriate for your book and adds to the overall effect of your cover. A well-chosen subtitle can be a great way to draw readers in.

14. Use quotes: 

Quotes can be a great way to add intrigue and interest to your book cover. If you choose to use quotes, make sure they’re relevant to your book and add to its overall appeal.

15. Use testimonials: 

If you have any testimonials from satisfied readers, consider adding them to your book cover. Testimonials can be a great way to build trust and interest in your book.


As you can see, there are a number of different ways you can use custom covers to improve your marketing strategy. By using high-quality images, eye-catching layouts, and attention-grabbing headlines, you can make your book more appealing to potential readers. So don’t underestimate the power of a great book cover – it could be the key to success!


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