14 best color combinations for your logo

The secret to good logo design is that it all starts with the perfect color palette for your brand. Creating good logo color combinations can be difficult. But we’ve put together a couple of great options that work well together.

You can create a logo in the logo maker Turbologo.

Perfect color combinations

Dark blue on bone white

An example would be the Barber brand.

For a slightly vintage look, this is often great for choosing a color that isn’t quite white and an unsaturated accent color. The cool navy blue contrasts beautifully with the warmer white background.

Fuchsia and gasoline blue

CupCake Dreams brand can serve as an example.

Bright and warm tones will add high expectations and fun to any logo. The bright fuchsia color contrasts nicely with the darker color and makes it more vibrant.

Moss Green on Beige

An example would be the Green Fingers brand.

Green is always associated with natural products. Lots of different greens. In this case, the moss green is darker than its light beige version. Together they work very well to create a natural look.

Lavender and dark purple

An example would be the Lavender brand.

The trick in logo design is to have catchy but legible colors. In this case, we use two contrasting colors of about the same hue (purple). The darker purple reveals the company name, while the bright lavender color creates a nice background.

Warm red, black and white

An example would be the Mountain Tours brand.

The classic color combination of red, black and white is often used to maximum effect.Black and white are the most contrasting colors, so they are always crisp and legible. Red is used as a warm, bright accent color.

Bright Blue and Dark Blue

An example would be the Pet’s Palace brand.

This logo uses a light and dark version of blue. Blue is a very accessible color that almost everyone likes.

Pink and dark gray

An example would be the PX Studio brand.

Pink colors usually work very well with a slight gradient or effect. A subdued dark gray is used to draw attention to the character. Instead of choosing pure black, we give it some character by choosing a very dark bluish gray.

Pink and purple 80s

An example would be the Rain Rover brand.

Whenever you choose a more youthful brand, it can help brighten up your colors. This striking palette of pink and purple brings typical ’80s color palettes back to this millennium.

Bright red on bright yellow

An example of this would be the Refresh brand.

Two very energetic colors make up this striking color combination. Yellow is a very bright color, so almost any other color will be darker and therefore contrast with the yellow background. Bright red completes this logo and immediately reminds you of sunny beaches and warm weather.

Eggplant purple on sunny yellow

An example would be the Sunny Boy brand.

Yellow also lends itself to subtle effects. In this case, we use the effect to give the yellow background a sunny feel. The dark purple eggplant makes this logo very contrasting.

Gold on Black

An example would be the brand The Greatest.

There’s nothing more gorgeous than gold on a black background. Applying a subtle gradient on a light brown-yellow hue gives you a convincing gold foil look. Perfect for luxury brands.

Taupe on teal

An example would be the brand TreeHouse.

These fuzzy colors work beautifully together. See how a cool, dark color contrasts beautifully with a lighter, warmer color.

Bright red and royal purple

The VanderWild brand is an example of this.

The color royal purple looks almost black, but it gives the logo a more interesting color combination. This logo combined with the bright red monogram is instantly recognizable from a distance.

  • Orange red and cool dark gray

An example of this is the Vintage Toys brand.

This logo uses warm and cool colors that work well together. The dark gray with a slight blue-green hue pairs well with the bright orange red. The fact that both colors are not quite pure red or pure gray creates an interesting color palette.

Ways to create the perfect emblem color combination

Logos by Jordan Jenkins

To create a competent emblem, it is worthwhile to start by taking a detailed look at popular color design options. It is necessary to get acquainted with the trending options in order to understand how best to design the emblem, and then study the ways.

Monotonous variants of the logo scheme

As the name implies, this variant uses only one tone. Many popular companies use this technique.

For example:

  • Nike.
  • Apple.
  • Bar and Grill.
  • Coca-Cola.

As the practice of the world’s brands shows, one color attracts attention and is remembered. It is important to choose a tone that emphasizes the specifics of the company, matches its image.

Similar logo color schemes

In a similar variant, tones that are next to each other on the color wheel are used. They perfectly match each other, are similar in temperature.

Additional color schemes logo

Tones are used to create bright, creative logos. They are placed opposite each other in the color wheel. For example, you can look at the table in any program, and choose that contrasting option.

Four-color design type

The richest in tone options. It uses two pairs of complementary tones. This method is most often used by sports brands, software manufacturers.

With this approach, it is important to choose colors very carefully. It is not necessary to choose those that are opposite each other. It is important that the colors were harmonious and emphasized the features of the company.

Triad – a popular design scheme

This strategy is considered the easiest. It is necessary to create a triangle, in the corner of which will be the main color of the logo. The remaining sharp points will indicate which tones should be used additionally.

This option is great for those companies that have decided on the direction, understand what color is best to emphasize all the features. It’s enough to just use the indicated tones and paint the emblem.

You can use special sites for designers. Or use programs for creating emblems, photoshop.


As you can see, the color combination plays almost the most key role in creating the perfect logo, which catches the eye at first sight and settles in the minds of potential customers for years to come. Don’t miss the opportunity to make your business even more successful, take advantage of our offers!


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