Sony Xperia Z Ultra – Heavy on the Marketing, Light on the “Wow” Factor

Tech & Gadget Blog Awards 2017

A few days ago, Sony announced that it will be launching another Smartphone soon, which will be in the form of the Sony Xperia Z Ultra. The manufacturer claims that this latest addition to the Xperia line will feature not only the slimmest, but also the largest full HD display ever seen in any Smartphone model. It will also come equipped with the SmartWatch 2, the 3rd generation of Sony’s very own SmartWatch app.

The words ‘slimmest’, ‘largest’, and ‘SmartWatch 2’ may have gotten you all excited about this new Xperia product. But to tell you the truth, there is really nothing too special about the phone that you can write home about. Just like the Xperia Z Ultra, the 3rd SmartWatch generation has only been slightly improved over the phone’s predecessors. So if you are thinking about getting a new Smartphone for your business, your money will definitely be better spent on something tried and tested, like the RingCentral phone service.

Overview on the Xperia Z Ultra

Before you completely dismiss the Sony Xperia Z Ultra though, you should still find the time to learn more about it, seeing that it is really not that bad – it just does not have anything better to offer. Yes, a slim but large full HD display screen is a nice quality of the Smartphone, but other than that, the rest was already present and existent in many of today’s current models. Say for instance, all of the main technologies found in the Xperia Z are also included in the Ultra. It is good though that the specifications of the Z Ultra have slightly been improved over the Xperia ZR, its immediate predecessor.

Build and Design

The design language of the Xperia Z Ultra takes its cues from the Sony’s flagship phone Xperia Z. It makes use of a combination of metallic frame and tempered glass, which make up the front and the rear of the phone. This results in the Z Ultra offering a stylish and minimalist appeal.  There is also no denying the fact that the phone is definitely slim, at only 6.5mm. So all in all, in terms of physical appearance, the Ultra makes for a quite attractive device.

Taking a Look Under the Hood

The only main difference between the Sony Xperia Z Ultra and its predecessors when it comes to specs (apart from the full HD display screen measuring 6.4 inches) is that the newer model is powered by a 2.2 GHz quad core Qualcomm 800 CPU. The rest of the aspects under the hood are almost the same with the older Xperia models including the Z and the ZR. The Xperia Z Ultra, the Z, and the ZR all come with Sony’s very own Triluminos Display, which is the mobile version of the company’s technology for its Bravia TVs.  All these models also feature the company’s X –Reality technology and OmniBalance design.

Just like the Sony Xperia Z and the Xperia ZR, the Z Ultra also has a built-in camera with the Exmor RS sensor. The Z Ultra is also resistant to both water and dust and is in compliance with the IP 55 and IP 58 standards. Some of the other features of what Sony calls the ‘slimmest and largest FULL HD Smartphone’ include the company’s own Walkman, Movies, and Album applications.

Final Thoughts on the Xperia Z Ultra

Overall, the Sony Xperia Z Ultra is not really that bad, with its qualities and aspects being similar to the previous top selling models of the company. But if you take into consideration the fact that it has nothing really new to offer, then you are better off just spending your money on one of its predecessors, seeing that you will get the same things that the Z Ultra is offering.

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